Advertise With EAA

Mechanical Requirements

Production Specifications

1. Publication size (trim size): 7 - 7/8" x 10 1/2"
2. Bleed size: 8 1/8" x 10 3/4"
3. Keep live matter 1/2" from trim.
4. Screen: 150 screen recommended; 120 accepted. No mats.
5. Printing: Web offset.
6. Binding: Perfect Bound - Sport Aviation. Saddle Stitched - Sport Pilot, Sport Aerobatics, Vintage Airplane, Warbirds and NAFI Mentor.
7. Standard unit sizes in inches:

Loc	Description	Dimensions
A	2-Page Spread	15.75 x 10.50
B	Full Page Trim	7.875 x 10.50 (if ad bleeds, add 1/8" on all sides)
C	2/3 Page Vertical	4.521 x 9.5
D	1/2 Page Island	4.521 x 7.082
E	1/2 Page Horizontal	6.875 x 4.656
F	1/3 Page Vertical	2.167 x 9.5
G	1/3 Page Square	4.521 x 4.656
H	1/4 Page Vertical	3.344 x 4.656
I	1/6 Page Horizontal	4.521 x 2.23
J	1/6 Page Vertical	2.167 x 4.656

Offset Specifications

Software: Preferred software is Adobe InDesign for Macintosh. We can accept most Mac programs in the following order of preference and with noted requirements:

• Adobe InDesign or QuarkXPress
• Illustrator- type converted to paths, saved as EPS
• Photoshop - saved as TIFF or EPS
• PageMaker - embedded graphics must be placed and included as seperate files; PageMaker files must be converted to EPS and placed in InDesign or Quark.

Platform/Formats

• Macintosh is the preferred platform; please supply 300 dpi PDF files.
• PC files are accepted in PDF (must be PDF X-1a compliant), Adobe InDesign, QuarkXPress or Pagemaker (PageMaker fiiles must be converted to EPS and placed via InDesign or Quark.)
• We cannot accept Microsoft Word processing or publishing files.

Ads sent in file formats other than those specified will incur an additional charge for conversion (see additional charges).

Fonts

Use only Postscript fonts and supply both screen and printer fonts with your files. We cannot guarantee the consistency of True Type fonts. Do not
use “pseudo-type” commands. Use the italic, bold, etc., versions of the font.

Scans

Scans should be compatible with Photoshop. Resolution should be 300 dpi for Grayscale and CMYK images. Resolution should be 1200 dpi for Bitmap art. No RGB files. No Compression.

Acceptable Media

Zip disk, CD.

Proof

Client must furnish an approved SWOP compliant contract-quality color proof for each ad, representative of the furnished file.

Additional Charges

• An additional $35 will be charged for missing fonts, RGB to CMYK conversions, missing support or graphics files, missing proofs, or any other
  production problems resulting from faiure to adhere to the offset specifications listed.
• An additional $35 minimum will be charged for any advertiser-requested text alterations.

Payments

• All space to be paid monthly as used. Net 30 days. Advertisers must guarantee payment of accounts for advertising placed through advertising agencies.
• FOR NEW ACCOUNTS AND 1X ACCOUNTS, PAYMENT FOR FIRST AD MUST BE MADE WITH INSERTION ORDER.
• All major credit cards are accepted for payments.

Discounts

• TERMS: NET 30 DAYS.
• Agencies providing ads electronically will be allowed 15% discount on gross rates provided account is paid within 30 days of invoice. No
  discounts allowed on delinquent accounts or production charges.

Issues and Closing Dates

Published monthly. Warbirds is publishes 8x annually. Issued end of preceeding month.

• Closing date for insertion orders: 10th day of SECOND PRECEDING Month. Example: January issue—deadline is November 10. Closing date for materials: 20th day of SECOND PRECEDING month. Where new copy is not furnished, publisher reserves the right to repeat previous copy until new copy or instructions are received.
• CANCELLATION: Cancellations not accepted after closing dates for insertion orders.

General Rate Policy.

• Regulations covering acceptance of advertising: Advertisers and advertising agencies assume liability for all content (including text, representation, and illustrations) of advertisments printed, and assume all responsibility for any claims arising therefrom made against the
  publisher. The publisher reserves the right to reject any advertising, or to request changes in copy, with or without giving a reason.
• Short rates and rebates: Advertisers will be short-rated if within a 12-month period from the date of the first insertion they do not use the
  amount of space upon which their billings have been based. Upon request, advertisers will be rebated if within a 12-month period from the date
  of first insertion they have used sufficient additional space to warrant a lower rate than that at which they have been billed.
• Frequency discounts will be billed as per rate prevailing at time of publication.

Limits of Liability

EAA shall not be held liable for loss to the advertiser due to late delivery of the magazine because of strike, fire, flood or any delay beyond the control of the publisher. Errors that are not the fault of the advertiser, which clearly lessen the value of the advertisement, should be corrected immediately after the first publication, when one extra corrected insertion will be made without additional charge to the existing schedule. EAA assumes no responsibility for error beyond the first insertion. EAA reserves the right to reject any advertising in conflict with the policies of the Association or with the rulings of the Internal Revenue Service regarding the tax-free status under IRS Section 501(c)(3). EAA does not guarantee or endorse any product offered through our advertising.