ChapterGram: January 2013
Good Plan + Media Attention = Success and Growth!
Getting publicity for your chapter event can be a daunting task, but think of it the same way as you would an aircraft project: a series of small, related projects that add up to a successful result.
If you've volunteered to get the media's attention for your event, start by asking yourself, "What would success look like?" Do you want plenty of visitors, to make money, or to raise visibility of the local airport? Decide where you want to be as you build your ideas.
For EAA's B-17 and Tri-Motor tours, for instance, there are three goals: 1) Encourage flights and tours of the aircraft; 2) Raise visibility of EAA and local chapters; 3) Promote aviation and ways that people can participate. All the individual tactics within our media efforts, whether it's building the right media list or talking about the event, are designed to support those three goals.
Whether it's a simple local event calendar listing or a full TV interview, don't forget to tie your EAA chapter to the event so people know what a great local organization they have! You want them to know that when cool aviation things happen in your town, the EAA chapter is usually involved.
Here are more tips for building media attention for your events.