One Six Right Projects Positive GA Message on Public TV
October 9, 2008 — The film One Six Right is playing a growing role as an ambassador on behalf of general aviation's participants and advocates. Released for airing to public television stations just six months ago, the program has already been broadcast on a growing list of PBS affiliates — 71 at last count.
"One Six Right offers the general aviation community a rare opportunity to communicate its positive message to a huge public audience, and to reach out and connect with viewers who are interested in aviation and may ultimately become members of EAA," said Adam Smith, EAA vice president of member value. "The film is both inspirational and educational, and does a handsome job of raising the profile of general aviation, the contributions it makes to our society, and, most importantly, the joy of flight.
"To ensure the largest possible viewership, we encourage members to reach out to their local public television stations and ask them to broadcast this film," Smith added. Members may obtain contact information on their respective local PBS stations by visiting www.pbs.org/stationfinder/. Phone calls and e-mail requests for the film's continued airing are equally effective.
According to the film's producer, Brian J. Terwilliger, with roughly 18 months in the film's availability to public television stations remaining, the opportunity for greater outreach is considerable. "Grassroots support from the public plays a huge role in what programs public-television stations choose to broadcast," said Terwilliger. "Programmers at more than 350 public television stations make individual, market-by-market decisions regarding what content to air and how often to air it."
The program contains a concluding message inviting viewers to purchase a DVD copy of One Six Right and related merchandise via the EAA website at www.eaa.org/onesixright/. This presents EAA the opportunity not only to sell the merchandise but also to direct interested viewers to more information about the EAA community and membership.
Proceeds from these sales will help EAA fund programs for sharing the spirit of aviation, such as SportAir Workshops, chapter-support initiatives, the B-17 and Ford Tri-Motor aircraft operations, aviation-history preservation, EAA Young Eagles and youth-education efforts, and more.