In This Issue
Ford Drive One – Our Brand DNA
Ford Flex – One of the “Top Ten Best New Road Trip Vehicles”
Ford Works SolutionsTM Offers Smart Features
Introducing the “Pink” Ford Mustang
Make a Fashion Statement with Mercury Mariner Voga
Why Partner Recognition?
Ford Drive One – Our Brand DNA

It’s more than a new advertising slogan. “Ford Drive One” reflects Ford Motor Company’s brand DNA. Each Ford product shares four key attributes that encourage consumers across the country to Drive one.

Drive Quality
  • Ford Division and Toyota brand are in a dead heat when it comes to quality1
  • Five Consumers Digest Best Buy Awards
  • More trucks on the road with 250,000 miles than any other brand2
Drive Green
  • Ford Escape and Ford Focus, both with over 34-mpg fuel economy without sacrificing fun3
  • First full-hybrid SUV/most fuel-efficient SUV on the planet4
  • Ford offers six models that have a maximum cruising range of over 500 miles5
Drive Safe
  • More five-star crash test ratings than any other brand/company in U.S. history6
  • Rated the safest full-size car in America – Taurus7
Drive Smart
For the 2008 model year, Ford has more industry firsts than ever:
  • Available voice-activated SYNC™ technology, powered by Microsoft® 8
  • Ford Work Solutions™9
  • Available voice-activated Navigation System
  • Available SIRIUS® Travel Link™10

  1. Based on cumulative survey data of 2007 model year Ford and competitive owners at three months of service in three surveys conducted 9/06-5/07.
  2. Based on vehicle registration data and latest odometer readings available to R.L. Polk & Co. for 1992 and newer model year full-size pickups still on the road in the U.S. as of 1/1/07.
  3. Ford Focus: EPA-estimated 24 city/35 hwy mpg, manual transmission. Ford Escape Hybrid: EPA-estimated 34 city / 30 hwy mpg, FWD. Actual mileage will vary.
  4. Based on U.S. EPA rankings and best city mileage in VCA data.
  5. Based on EPA-estimated mpg hwy and fuel tank capacity.
  6. Star ratings are part of the U.S. Department of Transportationís program (
  7. Based on both NHTSA five-star crash test ratings and, with optional electronic stability control, IIHS Top Safety Pick. Star ratings are part of the U.S. Department of Transportation’s program (
  8. Driving while distracted can result in loss of vehicle control. Only use mobile phones and other devices, even with voice commands, when it is safe to do so.
  9. Coming in the fall of 2008.
  10. SIRIUS service not available in Alaska and Hawaii. SIRIUS Travel Link is a registered trademark of SIRIUS Satellite Radio, Inc.

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Ford Flex Named One of the “Top Ten Best New Road Trip Vehicles”

According to editors of Kelley Blue Book’s, the 2009 Ford Flex is one of the “Top Ten Best New Road Trip Vehicles.”

“The functionality, cargo capacity and interior space of the Ford Flex, coupled with its high feature set, make it a pretty ideal cross-country commuting vehicle,” said Micah Muzio, Road Test Editor for Kelley Blue Book’s

Ford Flex features that set it apart from the competition include its (available) multi-panel Vista Roof™. “The sunroof makes the vehicle seem even roomier,” said Muzio.

Another Flex feature that impressed was a class-exclusive (available) integrated refrigerator between the second-row seats that can cool up to seven 12-ounce cans.

Rounding out its list of innovative features, Flex offers Ford SYNC™, a Sony premium audio system, an EasyFuel™ capless fuel filler, available ambient lighting, an available reverse camera system and available SIRIUS® Travel Link™.

Flex arrives in Ford showrooms this summer with a base Manufacturer’s Suggested Retail Price (MSRP) starting at $28,995 including destination and delivery. editors praised Flex’s fuel economy, roominess, unique features and options such as a multi-panel Vista Roof™ and built-in refrigerator.


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Ford Works Solutions™ Offers Truck Customers Smart Features

What is Ford Works Solutions™? It’s an optional suite of industry-exclusive features for Ford truck customers who operate businesses on the road. Features like:

  • An in-dash computer – provides high-speed Internet access (the first broadband-capable in-dash computer in production) that allows customers to print invoices, check inventories and access documents stored on their home or office computer networks or from the job site
  • Tool Link – a tracking system that enables customers to maintain real-time inventory of the tools or equipment stored in the pickup box
  • Crew Chief – a fleet telematics and diagnostics system that allows small fleet owners to quickly dispatch workers to job sites and keep detailed vehicle maintenance records
  • A Cable Lock security system – to discourage theft of expensive tools too large to fit in the cab

Ford Work Solutions will be available this fall on the 2009 F-150, F-Series Super Duty, and E-Series vans.

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Introducing the “Pink” 2008 Ford Mustang

You may have heard of the “Warriors in Pink” campaign created by Ford Division and its Dealers in 2006 to promote breast cancer awareness 365 days a year.

But did you know that Ford designed a limited edition 2008 Ford Mustang to support this important cause? Available on Mustang V-6 Premium Coupe and Convertible models, the Warriors in Pink Package features:

  • A unique grille
  • A pink ribbon and pony fender badge
  • Pink Mustang rocker tape striping
  • Charcoal leather-trimmed seats with pink stitching
  • Aluminum-spoke steering wheel with pink stitching
  • Charcoal floor mats with pink ribbon and contrast stitching

To date, more than 50,000 Ford employees have run or walked in the Susan G. Komen Race for the Cure across the country as proud torchbearers of Ford’s commitment to breast cancer awareness. Additionally, thousands of Ford dealers across the nation have joined the fight by participating in the Race for the Cure at their local race sites.

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Make a Fashion Statement with the 2008 Mercury Mariner Voga

Be a trendsetter each time you drive with the new 2008 Mercury Mariner VOGA Package!

Heads will turn with exterior features like these:

  • A stylish Moss Green exterior color and chrome accents
  • Unique VOGA badging
  • Stylish 17-inch wheels with VOGA center caps

Inside, the high-style VOGA trim level offers:

  • Cashmere-colored leather-trimmed seats with contrasting Ash stitching and embroidered VOGA logos on the front seatbacks
  • Complimentary Tarragon Green Metallic paint accents
  • Ambient lighting in your choice of seven shades
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Why Partner Recognition?

EAA 's Partner Recognition Program is a special savings opportunity developed exclusively for EAA members. It offers you the ability to purchase or lease eligible vehicles at EAA Member pricing. Vehicle prices are predetermined before you arrive at the dealership!

Who is eligible?

Individuals who have been EAA members for at least 30 consecutive days will be eligible for the Plan. Additionally, members of the EAA member's household are now eligible--that means any family member or friend who resides in the same household as the EAA member can participate as long as his or her valid driver's license proves household status.

What are the benefits of Partner Recognition?

You no longer need to negotiate the purchase price with your dealer! As an eligible Partner Recognition participant, you can purchase or lease from the Ford franchised dealer of your choice. In addition to competitive prices, you are also eligible for most public retail incentives at the time of purchase.

How do EAA members learn more about Partner Recognition?

Visit our web site at to gain valuable information about this program. On this web site, you can:

  • Identify latest vehicle incentives in their area
  • Browse your local dealership's online vehicle inventory and confirm X-Plan prices
  • Research product, financing and insurance information
  • Learn more about the rules and regulations of the X-Plan Vehicle Purchase Program
  • Generate a Personal Identification Number (PIN)

How do EAA members generate PINs?

Visit to generate PINs (you will need your EAA member log-in user name and password to access the site)

How many PINs can I generate?

Through the Partner Recognition X-Plan Program, eligible individuals can generate two personal PINs per year to purchase new vehicles.

Can I give my X-Plan PIN to a Dealer for one of their customers?

No, the Partner Recognition program was created to encourage EAA members to purchase Ford Motor Company products. It is not intended to help close a sale for a dealership.

Can a PIN be used for a purchase or lease?

Yes, either form of obtaining a vehicle is valid and you do not have to purchase or lease through Ford Credit.

How long is a PIN valid?

PINs remain active for 12 months from the date of issue. PINs are only good for the person for whom they were generated.