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Readers React Positively to Sport Aviationís New Look

EAA Sport Aviation

February 4, 2010 After nearly two years of work and considerable member input, the redesigned EAA Sport Aviation appeared early last month and reader reaction to the makeover has been overwhelmingly positive. Change is never easy and consensus is very difficult to achieve; however a vast majority of the readers were excited with what they saw when it arrived in the mail.

Here are a few representative comments in reaction to the new magazine:

Mark Murray, EAA 394554, wrote: 
Just finished looking over my new Sport Aviation and I give a big “Thumbs Up!” Why? As a long time EAA member, I’ve always enjoyed the Experimenter and then Sport Pilot magazines, but I’ve always felt that I’ve missed out on all the technical information found in Sport Aviation. Now I’ve got it all in one package. This, along with all the online information available now, makes me feel like I’m getting my money’s worth out of my dues.

Many readers commented about the visual appearance of the magazine, including Mike DiLuigi, EAA 105357:

Let me be one of many to congratulate you on hitting it out of the park with the January edition of Sport Aviation. I am VP of Chapter 1415 in Georgia. During our monthly meeting the chapter members discussed the content and the new format. Everyone was in agreement that the new format was terrific and the content and photographs were in keeping with the high standards expected of all EAA publications. We were unanimous in our approval of the new magazine.  Congratulations on a job well done!

Many of you had some constructive criticisms that the EAA Publications team has taken very seriously.  Leroy Ihm, EAA 789442, phoned in these comments:

Received magazine and read it all the way through.  Nice magazine.  Disappointed with print, had to use a magnifying glass.  Otherwise, keep up the good work!

The size of the font and the “floppiness” of the cover were the most frequent criticisms from readers.  Sport Aviation Editor Mary Jones says that the font size will be increased and a stouter cover stock will be used for the front and back of the magazine.

“Our goal is to consistently deliver the premier aviation magazine for people who fly for fun,” Jones said.  We’ve intentionally expanded our content mix to be inclusive for all members who find a home at EAA AirVenture Oshkosh.

The deadline for the February issue arrived before a clear assessment of these changes could be completed following reader input.  This means the slightly new look and feel of Sport Aviation will begin with the March 2010 issue. We welcome your comments and suggestions at Feedback@EAA.org.

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