A Note From the Editor
Briefing Is Growing! More Member and Squadron News Wanted
By Harold Cannon, Editor - Briefing, WOA
When I volunteered to get Briefing started about a year and a half ago, I thought that it might mean hiring a young computer whiz and spending a bit of time online to get a mass e-mail list working. Little did I know that EAA Warbirds of America already had access to a very capable IT department. No, what was needed was someone to cajole and beg articles from friends and acquaintances, read suggested pieces, write introductions, and select subjects. In short what was needed was someone with publishing experience. I didn’t have any, and sometimes that showed. Well, with time comes experience, but I’m not about to give up my day job. With a lot of help from Bill Fischer, our Warbirds of America executive director, and Fareed Guyot, manager of EAA electronic publications, Briefing is alive, well, and growing.
I thought that sharing some of our benchmarks might be interesting. Currently Briefing’s circulation is closing in on 11,000. Our monthly growth is just under 300 subscribers, and I’m especially proud that our unsubscribe rate is under 12 per month. The highest number of clicks tend to be on the video features, although pieces about aircraft undergoing restoration and historical articles written by those who were there do quite well also.
Is there a bit of disgruntled feedback? You bet, but happily it’s rare, and sometimes deserved. There are a couple of areas I would like to see improve. From the beginning Briefing was conceived to be a way to get the word out to our members about what was going on in the Warbird community. It lends itself to getting things out promptly, something at which electronic media excels. If you have a fly-in, squadron meeting, or breakfast, let us know. We’re here to get the word out. If you have a restoration project, an article in Briefing will let the world know, and it just might lead to that missing part or blueprint. Finally if you have an idea you would like to see implemented, let us know.